Convert more of the customers you engage with, retain brand equity, and increase customer lifetime value.
Acquiring new customers is one of the most expensive budget lines for any business and has been increasing steadily in a more crowded digital space. In this crowded market, it’s hard to differentiate and create a high-value proposition.
This means new customers are typically acquired using tactics that involve an introductory price or discount and therefore this reduces long-term margin and profitability. With Propello, we can help you convert more of the customers you engage without the need for discount-led acquisition tactics.
Designed to seamlessly integrate with your own website, platform or app, our conversion solutions will help you reduce your customer acquisition costs using highly engaging branded incentives that drive personal affinity.
Propello helps maximise your marketing budgets with better conversion rates. Increase your value proposition and differentiate from competitors with highly personalised incentives at key stages in the customer journey. Use branded partner incentives rather than offering discounts to maintain higher long-term margins
Reduce customer acquisition costs (CAC)
The cost of acquiring traffic is always on the rise, so ensuring your proposition works as hard as possible to convert more visitors is essential for maximising your marketing budget.
Small incremental gains at each stage in the funnel can have macro effects on overall profitability
Scalable and risk-free with predictable ROI
Paying only when customers convert means a scalable-risk free solution with low operational cost and highly efficient full programme automation
Protect brand equity and protect long-term margin
Discounting your own products and services sets a precedent for future pricing, often leading to lower brand equity and higher churn rates once the discount period is over
Personalised and engaging solution leading to higher NPS and LTV
By engaging customers early on in the funnel with personalised offers we will create more engaged customers, leading to better Net Promoter Score (NPS) and higher lifetime value
Although incentives can be used to drive acquisition and increase conversions in all types of businesses, the highest ROI will be generated with a recurring revenue business model, such as a contract, subscription or membership-based application.
With Propello you can:
“Using Propello has unlocked huge value for our members, with Premium Plus+ membership subscriptions having reached an all-time high.”
Head of Marketing
JD Sports Gyms
“By digitising our brand to brand partnerships, Propello has enabled HelloFresh to increase concurrent barter exchange relationships, which has expanded our brand reach by over 500%.”
Head of Commercial Partnerships
Earn & burn programmes
Launch transactional earn & burn loyalty programmes that deliver immediate value, drive repeat business and reward your most valuable customers.
Tiered loyalty programmes
Reward your most engaged customers through special and higher value incentives. With our Dynamic Tiers you can set your customers goals by offering tiered rewards linked to metrics. Give your most valuable customers the very best rewards and incentivise more engagement through levels of more attractive tiers.
Turn your biggest advocates into your best sales people by simplifying and incentivising more customer referrals. Automate and access hundreds of big brand incentives, or use your own, and negate the many hurdles of handling referral data with our GDPR compliant referral programmes.
Speak to one of our loyalty consultants and book a call today!
Explore the platform’s scalability, features and customisation options and get answers to your unique questions.